01Who is your brand?101 Branding - Naming (brand, product, tagline) - Slogan Development - Look & Feel - Tone of voice guide
02How does it show up?Visual Identity - Logo Systems, Color Palette - Typograph, Brand Imagery - Graphic Elements, Do’s & Don’ts - Digital & Printed Design
03What does it stand for?Brand Strategy - Positioning (market, tone, mission) - Brand voice & personality - Audience profiling - Competitor mapping